How to connect your A/B Testing campaigns to Google Analytics

In this article, we will learn how to link your A/B Testing campaigns to Google Analytics for detailed reports. 

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions. The goals for each page will vary from product purchase, lead generation, to viewing a specific page or downloading a particular file. To connect the tool, please follow our guide as below:

  • Step 1: Select Account Settings under your username.

  • Step 2: Select Web Analytic Tools and turn on the Google Analytics toggle button

  • Step 3: Choose the Google Account you want to connect to and Allow the connection by agreeing to Google's terms and conditions

  • Step 4: Choose the Accounts, Properties and Views you'd like to track with A/B Testing then click Save.

That's it! Feel free to contact our support if you need further assistance. We're always happy to help!


To connect your Shopify account and enable Ecommerce Reporting on Google Analytics, check out this article. 

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