Create your Google Analytics account
Before we start, you will need to create a Google Analytics account. Starting from July 2023, Google will be discontinuing the use of Universal Analytics and introducing Google Analytics 4 (GA4) as their new measurement solution. While data will still be collected by Universal Analytics until its sunset in July 2023, Google Analytics 4 will replace it as the next-generation measurement solution. Furthermore, data will remain accessible for a minimum of 6 months following the sunset of Universal Analytics.
You may want to follow the instructions provided here to set up and link a Google Analytics 4 account, but if you would rather use your Universal Analytics account, you can proceed with the following steps.
Enable Enhanced Ecommerce Reporting
Step 1: Sign in to your Google Analytics account.
Step 2: Select the “Admin” tab and click on “Ecommerce Settings” under the “View” column.
Step 3: Turn on both “Enable Ecommerce” and “Enable Enhanced Ecommerce Reporting” options, then click “Save”.
Connect your Shopify Account
Step 1: Go to Online store > Preferences on your Shopify Admin.
Step 2: In the Google Analytics section, paste your Universal Analytics Tracking ID in the Google Analytics Account field.
Step 3: Select the option “Use Enhanced Ecommerce”. If you’re using an older version of Google Analytics, you might need to upgrade to the latest version before you can click the Use Enhanced Ecommerce checkbox.
Connect Your A/B Testing Campaigns
Step 1: From the GemPages Dashboard, click on the Settings icon and select the Store settings tab.
Step 2: Under Analytics Tools, toggle on the Google Analytics option.
Step 3: Choose the Google Account you want to connect to and allow the connection by agreeing to Google’s terms and conditions.
Step 4: Choose the Accounts, Properties, and Views you’d like to track with A/B Testing.
That’s it! The data from your Google Analytics will now be synced with the A/B testing campaign report.
In case you have any difficulty taking these actions, please let us know directly via email & live chat to have them answered!