Starting from July 2023, Google will be discontinuing the use of Universal Analytics and introducing Google Analytics 4 (GA4) as their new measurement solution. While data will still be collected by Universal Analytics until its sunset in July 2023, Google Analytics 4 will replace it as the next-generation measurement solution. Furthermore, data will remain accessible for a minimum of 6 months following the sunset of Universal Analytics.
Create your Google Analytics account
Before we start, you will need to create a Google Analytics 4 account. Check out this article from Google for a detailed guide.
Connect your Shopify Account
Step 1: Go to Shopify Admin > Online store > Preferences.
Step 2:
Under the Google Analytics section, click on Manage pixel here.
There will be a window opened. Click on Connect your Google account button.
Step 3: Choose the Google Account you want to connect to and allow the connection by agreeing to Google’s terms and conditions.
Step 4: Under the Connect your Google Analytics 4 property section, choose your preferred property. Hit the “Connect” button.
Connect Your A/B Testing Campaigns
Step 1: From the GemPages Dashboard, click on Settings in the left corner. Select Store settings then.
Step 2: Under Analytics Tools, toggle on the Google Analytics switch. Choose the Google Account you want to connect to and allow the connection by agreeing to Google’s terms and conditions.
Step 3: Choose the Accounts and Properties you’d like to track with A/B Testing.
That’s it! The data from your Google Analytics will now be synced with the A/B testing campaign report.
In case you have any difficulty taking these actions, please let us know directly via email & live chat to have them answered!