Use the Countdown element to create a sense of urgency

In this article, you will learn about Count Down elements and how to use them to create highly converting pages.

What Is a Count down Element? 

A countdown timer can be defined as a virtual clock that counts down from a certain date or number to indicate the end or beginning of an offer or event. 


A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.


Since Count Down element is a child element of the Product module, it should be placed in a Product Module's field to work properly.


You can quickly find the element on the left sidebar of the editor page.

Settings Tab's Parameter

  1. Count down settings 
    • Standard: It allows you to choose a date and time for the event based on the selected time zone 

    • Daily: You can choose a specific time of the day to end an event. 

      After customers reload the page, the countdown will start over.


    • Evergreen: You can choose a particular amount of time to be counted down. 

      • Reset Countdown: You can restart the countdown from the beginning. 

      • Loop: After the countdown is completed, it will run all over again. 

        Auto Hide When time out: The countdown will automatically hide after it finishes instead of showing 0 value.

  2. Text number: You can select color, font, and font size for number.  

  3. Text label: You choose the color, font, and font size for text. 

  4. Spacing: It allows us to adjust the space between columns (horizontally), and between numbers and texts (vertically). 

  5. Label: It lets us display time with different units from week, day, hour, minute, to second. You can turn on or off any units as well. 

  6. Alignment: You can choose where to place the countdown. 

  7. Redirect Url: After running out of time, customers will be redirected to the inserted page. 

  8. Extra Class: If you wish to customize the variant's content element in a particular way, kindly use this field to add a class name and then refer to it in the CSS file.


When it's done right, Countdown is an effective way to instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer. 




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