What is the Hero Section?
The Hero Section is the prominent area at the top of a webpage, typically characterized by a striking image or video background accompanied by impactful text. It is designed to grab the user’s attention immediately.
Why is the Hero Section Important?
The Hero Section plays a vital role in:
- Capturing Attention: Engages visitors as soon as they land on your page.
- Communicating Key Messages: Conveys important information and brand messages.
- Driving Conversions: Leads to higher click-through rates and conversions by guiding users toward a specific action.
In GemPages, users have two approaches to creating a Hero Section:
- Using Pre-Designed Sections: Select from pre-made templates that simplify the process.
- Using Hero Banner elements: Utilize the Hero Banner element for more personalized designs.
This article focuses on this second option, offering a step-by-step approach for creating a customized Hero Section using Hero Banner Elements.
A Hero Section Breakdown
A well-constructed Hero Section typically includes the following elements:
- Background Image or Video: Sets the visual tone and context.
- Heading: The main statement that captures the essence of your message.
- Text Block: Provides supporting details that enhance the heading.
- Call-to-Action (CTA) Button: Encourages visitors to take the desired next step.
How to Design Hero Section with Hero Banner Element
Step 1: Drag and Drop the Element
The Hero Banner element comes with four distinct styles. Select one that aligns with your brand identity and the feel you want to convey.
Each style already includes an image background, a heading, a text block, and a CTA button.
Choose a style and simply drag it onto your page.
Step 2: Customize the Element
- Layout Options
Choose how you want your content to be positioned in the background:
Content Center: Text and buttons are centered over the background.
Content Left: Text is aligned to the left, with the background image filling the rest.
Content Right: Text is aligned to the right side of the Hero Section.
- Background Settings
Choose how you want to set the background:
Color: Use a solid color to create a clean look.
Image: Upload a high-quality image that represents your brand.
Video: Choose a video background for a dynamic, engaging appearance.
- Heading
Click on the heading text box to modify it. Ensure your heading is bold and clear to make an immediate impact.
- Text Block
Update the text block with additional context, ensuring it complements the heading.
- CTA Button
Customize your CTA button with action-oriented text. This should prompt users towards the action you wish them to take.
Step 3: Add additional elements
To further enhance your Hero Section, consider adding the following elements:
- Image: Include complementary images to enrich the visual experience.
- Marquee: A scrolling text effect that can highlight promotions or news.
- Countdown Timer: Instills urgency, perfect for limited-time offers.