About Volume Discount Bundles
Volume Discount Bundles are special product offerings that provide customers with increasing discounts as they purchase larger quantities of the same item. Key benefits include:
- Increasing Conversions: Bundles create a sense of value and urgency, which can encourage customers to make faster purchasing decisions, leading to higher conversion rates.
- Increasing Average Order Value (AOV): Volume discounts incentivize customers to buy larger quantities of a product, which naturally raises the total purchase amount per customer. This helps boost AOV and overall revenue.
Creating Bundle Products in Shopify Admin
To design your Volume Discount Bundle section in GemPages, first create the bundle products or variants of a product in your Shopify Admin. Here are two methods based on how you manage your inventory:
Method 1: Separate Products for Each Bundle Tier
Create three individual products in Shopify, each representing a different bundle option. This method is ideal if you handle distinct inventory items for each bundle.
- Product 1:
- Title: My Product X1
- Price: $30
- Product 2:
- Title: My Product X2
- Compare Price: $60
- Price: $48 (Save 20%)
- Product 3:
- Title: My Product X3
- Compare Price: $90
- Price: $63 (Save 30%)
For each product, you should upload an image that can showcase the number of items in the bundle to enhance the visual appeal.
Here’s how to do this:
Step 1: On your Shopify store, click on the “Product” section, and choose “Add a product”.
Step 2: Fill in the product information and click “Save”.
Step 3: Continue and add the other 2 products. There are now 3 products as 3 bundles in your product list.
Method 2: Single Product with Bundle Variants
If you’d prefer to consolidate the bundle options under a single product, create a product with three variants representing each bundle option.
- Variant 1:
- Title: My Variant X1
- Price: $30
- Variant 2:
- Title: My Variant X2
- Compare Price: $60
- Price: $48 (Save 20%)
- Variant 3:
- Title: My Variant X3
- Compare Price: $90
- Price: $63 (Save 30%)
Here’s how to do it:
Step 1: Choose “Add a product”. Fill in the necessary product information.
Step 2: Add a new variant in the “Variants” field.
Step 3: Click the “Bulk edit” button to edit each bundle variant. Add image, and price, and compare at price. Then click “Save” to finish.
Designing the Volume Discount Bundle Section with Row & Product element in GemPages
After setting up the bundle products or variants, use the GemPages editor to design the Volume Discount Bundle section.
You can watch this video to understand the process: How to create a bundle upsell section.
Step 1: Create a 3-Column Row Section
In the GemPages editor, drag and drop the Row element from the left sidebar. Configure the row to have three columns for each bundle option.
Step 2: Add the Product Element
Drag and drop the Product Element into the first column to build the first bundle.
Design Tip: Rather than designing each bundle from scratch, create the first bundle and then duplicate it to the other columns to save time.
Step 3: Configure the Product Element
Click on the Product element to open its settings in the left sidebar. If you have trouble selecting it, right-click and choose Select Parent Element > Product Element.
Choose to select the product manually. In this step:
- If using separated products (Method 1): Select product THE MARC.
- If using variants (Method 2): Choose the main product, and then select the first variant THE MARC.
Start to design this element by adding features such as:
- Countdown Timer: Creates urgency, encouraging faster purchases.
- Item List: Highlights the bundle’s features and benefits.
Step 4: Edit Other Bundles
Click on the 3-column row to open the settings and duplicate the Product element in the first column to the second and third columns.
For each duplicated element, select the corresponding bundle product or variant.
In this case, choose product THE MARC X2 in the second column.
Design Tip: Make one bundle stand out (e.g., best deal) with a bolder border, larger text, or a unique background color to increase its appeal.
