Create a Lead Gen Landing Page

About Lead Generation Landing Page

A lead generation landing page is a standalone webpage designed specifically to collect information from visitors, such as their name, email address, or other contact details. 

Unlike a click-through landing page, which guides users to another page (e.g., a product or service page), a lead generation landing page focuses on capturing visitor information for follow-up and nurturing.

Lead Generation Landing Page Breakdown

To build a high-performing lead generation landing page, ensure it includes these essential elements:

1. A compelling title: A headline that grabs attention and clearly communicates your value proposition.
2. A data collection form: This form typically asks for basic details like name and email but can also include other fields based on your needs.
3. A strong call-to-action (CTA): Encourage users to take action, such as signing up, downloading, or subscribing.
4. An incentive: Offer something valuable, like a discount, free eBook, or exclusive content, to motivate users to provide their information.

How to Create a Lead Gen Landing Page with GemPages?

1. Design Lead Gen Landing Page from Scratch

Follow these steps to build your page from the ground up:

Step 1: Navigate to your GemPages dashboard, click on Page, and select Create New Page.

Step 2: Select Lead Generation Landing Page and choose Start from scratch.

Step 3: Add essential elements to the page, such as:

• Heading Element: Craft an eye-catching headline.
• Contact Form Element: Set up fields to collect visitor information.
• Button Element: Create a clear, action-oriented CTA.
• Additional elements to enhance your page, such as images or testimonials.

Step 4: Use the Settings and Advanced tabs in the left sidebar to personalize the appearance, alignment, and functionality of each element.

2. Design Lead Gen Landing Page Using Pre-build Template

If you prefer a faster solution, GemPages offers pre-designed templates. Here’s how:

Step 1: Go to Page and select Create New Page.

Step 2: Select Lead Generation Landing Page.

Step 3: Browse the Template Library and choose one that aligns with your goals.

Step 4: Add, remove, or modify sections and elements to suit your brand and objectives.

3. Design Lead Gen Landing Page Using image-to-layout Feature

GemPages’ Image-to-Layout feature allows you to replicate the design of any layout you admire. Here’s how:

Step 1: Click on the AI option in the left sidebar.

Step 2: Choose either to upload an image of the desired layout or provide a URL.

Step 3: Let the AI process the design. Once completed, select the sections you wish to implement in the editor and click Generate.

Step 4: Customize the imported sections to meet your preferences.