Create a Lead Gen Landing Page in GemPages

What is a Lead Generation Landing Page?

A lead generation landing page is a standalone webpage designed specifically to collect information from visitors, such as their name, email address, or other contact details. 

Unlike a click-through landing page, which guides users to another page (e.g., a product or service page), a lead generation landing page focuses on capturing visitor information for follow-up and nurturing.

What should a lead gen landing page include?

To build a page that actually converts, make sure it has these four elements:

• A compelling title: A headline that grabs attention and clearly communicates your value proposition.
• A data collection form: This form typically asks for basic details like name and email but can also include other fields based on your needs.
• A strong call-to-action (CTA): Encourage users to take action, such as signing up, downloading, or subscribing.
• An incentive: Offer something valuable, like a discount, free eBook, or exclusive content, to motivate users to provide their information.

Each extra field is one more reason for someone to abandon the form. Ask for the minimum you can actually use.

If you want to see how other stores handle this before you build, we’ve collected lead generation landing page examples with a breakdown of what each one does well.

How do you create a lead gen landing page in GemPages?

Within GemPages v7, it’s easier than ever to build your own lead-gen landing page.

From the GemPages Dashboard, click Create new page.

Then, select Lead Generation Page as the use case.

From here, choose one of the three methods below.

Method 1: Start from Scratch

Follow these steps to build your page from the ground up:

Step 1: Choose Start from scratch to start building your lead-gen landing page from a blank page.

You’ll land in the GemPages Editor.

Step 2: Under the Element tab, drag and drop several essential elements to the page, such as:

• Heading Element: Craft an eye-catching headline.
• Contact Form Element: Set up fields to collect visitor information.
• Button Element: Create a clear, action-oriented CTA.

You can add more elements to match your branding, for example an Image Element or a Countdown Timer Element.

Step 4:Use the Settings and Advanced tabs in the left sidebar to adjust the appearance, alignment, and behavior of each element.

Method 2: Use a GemPages’ Pre-built Template

If you prefer a faster solution, GemPages offers pre-designed templates tailored for lead generation landing pages:

Step 1: Click the eye icon under a template to preview it. Click Select to use it.

The template loads into the editor.

Step 2: From there, you can simply save and publish your page, or customize it your way to suit your brand and objectives.

• You can drag and drop any preferred elements from the left sidebar.

• Click on each element to open its settings panel and customize it under the Settings and Advanced tabs.

• To remove an element, hit the trash icon or select Delete element.

Method 3: Use GemPages’ Image-to-Layout Feature

Powered by GemAI, the Image-to-Layout feature in GemPages v7 allows you to replicate the design of any layout you admire. Here’s how:

Step 1: In the editor, click on the AI option in the left sidebar or simply hit “Start with Generating from URL or image“.

Step 2: Either upload an image of the layout you want, or paste a URL.

Step 3:Let the AI process the design. When it finishes, select the sections you want and click Generate.

Step 4: Customize the imported sections to meet your preferences.

Frequently asked questions