About Shipping Estimate or Estimated Delivery Date
Shipping time plays a critical role in customer purchasing decisions and conversion rates, as faster shipping instills confidence and encourages purchases.
The Estimated Delivery Date element provides clear information on delivery timelines, which not only builds customer trust and boosts sales but also reduces the need for customer support by setting transparent expectations for delivery.
Displaying the Estimated Delivery Date near the “Add to Cart” button is a powerful CRO technique recommended by CRO experts. When shoppers see a clear timeline for delivery directly at the point of purchase, it reduces uncertainties, encouraging them to complete the purchase.
Adding Delivery Date Element to Your Product with GemPages
Step 1: Use the Delivery Date element
You can search for the keyword “delivery”, and choose the Delivery Date element that appears.
Or, you can go to the Element List on the left sidebar, and scroll down to find the delivery element under the “Conversion Boosters” group:
Step 2: Drag and drop the Delivery Date element into the page
Usually, the delivery date element is placed near the location of the Add To Cart Button.
Step 3: Configure the style of the Delivery Date element
You can edit the delivery information in the settings:
- Custom text: Enter the message you want.
- Estimated Days: Show the earliest and latest possible delivery dates.
- Date Format: Choose the appropriate date format for target customers.
For further information, read more about Delivery Date Element.