Create a Click-Through Landing Page (CTP)

This article defines what CTP is and guides you through designing a CTP using GemPages with ease. 

About Click-Through Page

A Click-Through Page (CTP) is a type of landing page designed to give users a quick overview of an offer before leading them toward a specific action, typically clicking through to another page, such as a product detail page or checkout page. 

Unlike traditional landing pages that may contain multiple CTAs (Call-to-action), a CTP focuses on a single, clear CTA to streamline the user journey and improve conversion rate.

How to build a Click-Through Page with GemPages?

GemPages offers an intuitive drag-and-drop editor, making it easy to create high-converting CTP without any coding skills. 

You can design a CTP with GemPages in 3 different methods:

Method 1: Design CTP from Scratch

Step 1: Access GemPages Dashboard and click Create new page.

Step 2: From Choose use case section, select Click-through Landing page, then hit Start from scratch.

Step 3: Use the drag-and-drop editor to add essential elements to the page, including:

• A headline and subheading
• Product images or a hero video
• Benefit lists, testimonials, and trust badges
• A strong Call-to-Action (CTA) button

You can also customize the layout rows, columns, and spacing tools.

Step 4: Save all the configuration, preview, and publish your CTP.

Method 2: Design CTP using pre-built template

Step 1: Access GemPages Dashboard and click Create new page.

Step 2: From Choose use case section, select Click-through Landing page. 

Step 3: You can click the eye icon button under each template to preview it. To start building your CTP with the preferred template, hit the Select button.

Step 4: Now, let’s customize your CTP with the drag-and-drop GemPages V7 Editor.

Utilize GemPages elements such as headline, product images or videos, benefit lists, testimonials, and CTA buttons to design your own click-through landing page

Tip: Keep the page focused on a single CTA to avoid distracting the visitor.

Step 5: Save all the configuration, preview, and publish your CTP.

Method 3: Design CTP using image-to-layout feature

GemPages Image-to-Layout feature allows you to replicate the design of any layout you admire just by an image or URL. Here’s how:

Step 1: Click on the AI option in the left sidebar

Step 2: Choose either to upload an image of the desired layout or insert a URL.

Step 3: Let the AI process the design. Once completed, select the sections you wish to implement in the editor and click Generate.

Step 4: Customize the selected sections to meet your preferences.

Note: Ensure you have the right to use any images incorporated into your page. GemPages is not liable for copyright disputes between you and the image owner.

FAQs

1. How is a Click-Through Page different from a regular landing page?

A Click-Through Page (CTP) focuses on driving visitors to take a single, specific action—usually clicking a CTA button that leads to a product or checkout page. In contrast, a standard landing page might serve multiple purposes and include several CTAs.

2. Which templates can I use to build a CTP?

GemPages provides a variety of templates designed for conversion-focused goals, including options suitable for CTPs. When creating a new page, select the “Landing Page” type to explore these templates, or start from scratch to build your own layout.

3. Where should I place my CTA button for the best results?

We recommend placing your CTA above the fold (visible without scrolling) and repeating it near the bottom of the page. This ensures your visitors can take action whenever they’re ready.

4. Can I add animations to my CTP in GemPages?

Yes, you can apply the animation effect to individual elements from the Advanced tab. GemPages supports animation effects when elements appear and hover, such as Fade, Zoom, and Shake, to help draw attention to key content or your CTA.