Create a New Blog Post

What Is a Blog Post in Shopify?

A blog post in Shopify is a piece of content you publish under your store’s blog section. It’s an effective way to:

• Share news, updates, or announcements.
• Publish educational or inspirational content.
• Improve your store’s SEO and attract organic traffic.
• Connect with customers and build trust with your audience.

How to Create a Blog Post in Shopify?

Step 1: Log in to your Shopify admin dashboard. Navigate to Online Store > Blog Posts.

Step 2: On the Blog Posts page, click the Create Blog Post button.

Step 3: Add a compelling title and engaging content. Upload a featured image to make your post visually appealing.

Step 4: Once all details are entered, click Save. Your blog post is now live and ready to display.

How to Create a Blog Post Page with GemPages?

If you want more design flexibility, you can use GemPages to create a blog post page and customize its layout.

Step 1: Open GemPages > Pages > Create New Page > Blog Post.

Step 2: Pick a pre-built blog template for a quick start. Or choose Start from scratch if you want to design everything from scratch.

Step 3: Use drag-and-drop elements (text, images, headings, buttons, etc.) to build your blog post page.

Step 4: Click Save & Publish to make your blog post live.

Step 5: Go to Content > Blog Post to see posts created via Shopify and GemPages.

Best Practices to Create Blog Posts

To get the most out of your blog content, keep these tips in mind:

• Write for your audience: Answer questions your customers care about.
• Use SEO keywords: Include phrases like create blog post, Shopify blog, and product-related keywords to attract organic traffic.
• Make it engaging: Use visuals, headings, and short paragraphs for readability.
• Add internal links: Link to products or other helpful articles on your site.
• Be consistent: Publish blog posts regularly to keep your content fresh.