GemPages Sales Funnel & FAQs

What is an eCommerce Sales Funnel?

An eCommerce sales funnel describes the journey potential customers take from discovering your product to making a purchase. 

The funnel is divided into these key stages:

1. Pre-Sale Stage: After encountering an advertisement, customers are directed to a pre-sale page like an advertorial or listicle that promotes your product.
2. Sales Stage: Customers arrive at a product page containing all the necessary information for making a purchase decision.
3. Checkout Stage: Customers enter their details on this default Shopify page to complete their purchase.
4. Post-Purchase Stage: After completing a purchase, customers are shown upsell offers for related products.
5. Thank-You Stage: This final stage involves sending a thank-you message to customers.

While the checkout and thank-you pages are the default Shopify pages, the other stages can be customized using GemPages.

GemPages Sales Funnel is a feature designed to help eCommerce businesses create and optimize effective sales funnels within their Shopify stores. 

Here’s what it can help:

• Add and design post-purchase upsells/downsells.
• GemPages sales funnel allows you to customize up to two offers after payment is completed.
• Implement A/B testing with comprehensive metric reports, enabling sellers to fine-tune their pricing strategies.
• Optimize for desktop, tablet, and mobile devices.

How to Create a Sales Funnel using GemPages?

Step 1: Open GemPages Editor, go to the “Sales Funnels” section and click “Create new funnel.”

Step 2: Select Funnel Type

• For post-purchase optimization, choose “Post-Purchase Offers.”

• For a complete funnel including all stages, select “Comprehensive Sales Funnel” and click “Next.”

Step 3: Set Up Triggers

Choose products for pre-sale pages. These selections ensure that upsell offers appear when these products are purchased. Click “Next.”

Step 4: Design Your Funnel

Choose a funnel template or start from scratch to design your funnel. After that, the funnel will show up.

Step 5: Navigate to the Funnel Steps tab of your funnel. Select the option to “Add Sales Page.”

Here, you have two options:

Create Blank Page:

If you prefer to build a new page from scratch, select this option.

You’ll start with a clean slate and can use GemPages’ drag-and-drop editor to design a custom sales page tailored to your specific product or promotion.

Duplicate Existing Page:

• If you already have a well-designed sales page that fits your funnel’s needs, you can duplicate it. 
• To duplicate an existing page, do the following:

1. Click “Duplicate existing page”.
2. Select the page you want to add. Note that this will be a copy, not the original.

Click on the sales pages to customize the page in the GemPages Editor.

Step 6: Click on “Add Upsell Offer” in the post-purchase stage, then assign a product. 

You can select either one product or multiple products, with a maximum of 6 products allowed.

Step 7:  Select either a single or multiple products for your offer. Customers can accept or decline, allowing for additional upsells or downsells to enhance Average Order Value (AOV).

If you need further clarification, feel free to contact our support team via live chat or support@gempages.help for assistance.

Step 8: Use GemPages templates or manually design each upsell or downsell page.

With the GemPages editor, you can effortlessly personalize your post-purchase page using elements designed specifically for the post-purchase stage.

The above is a step-by-step guide for setting up a sales funnel with GemPages. To activate the funnel, proceed with the following steps.

How to Activate a Sales Funnel?

Step 1: Choose to activate your funnel.

Step 2:  A notification will appear. Click “Confirm Activation.”

Step 3: Click on “Go to Shopify Settings”.

Step 4: Select GemPages as the Post-purchase page in Shopify settings.

Step 5: Check the sales funnel on the live page. 

Note: You can also watch our GemPages 101 video for a step-by-step guide on building a sales funnel from start to finish.

How to Conduct A/B Testing?

A/B testing is crucial for optimizing your sales funnel because it allows you to compare different versions of your post-purchase offers to see which performs better. 

By testing variations, you can identify the most effective elements and make data-driven decisions to enhance your sales performance.

Here is how to conduct A/B Testing:

Step 1: Click “Create A/B Test” in a post-purchase offer. A duplicate of the post-purchase offer will appear.

Step 2: Edit Ver A and Ver B.

Step 3: Click on the settings icon to adjust the traffic distribution.

You can also edit the post-purchase pages differently for this offer to analyze the results effectively.

Step 4: Choose to start the A/B testing.

Step 5: Confirm to publish all pages for the A/B Testing.

Frequently Asked Questions (FAQs)

1. What are the differences between upselling and downselling?

Upselling is offering an additional product related to the customer’s recent purchase. Downselling, on the other hand, suggests a more affordable alternative when the customer declines the initial offer. 

With GemPages, eCommerce sellers can set up two layers of upselling or downselling before directing customers to the thank-you page.

2. Can I show an upsell offer on the Shopify Checkout page?

No. Due to Shopify’s limitations, an upsell offer cannot be displayed directly on the checkout page. However, you can use a third-party app to customize the Checkout experience.

3. How can I test my eCommerce sales funnel on a live page?

To test your eCommerce sales funnel, follow these steps:

• In Shopify Admin, create a product named “Test 1” priced at $1.
• Create another product named “Test 2” priced at $1 to use as an upsell offer.
• Create a sales funnel using GemPages. Assign “Test 1” to the sales page and “Test 2” to the upsell page.
• Publish the funnels. Publish your funnels and proceed with a test purchase to ensure everything works as expected.

For more details, read our article on testing eCommerce sales funnels on live pages.

4. Can you build a sales funnel for me?

Yes. You can schedule a meeting with us, and we will build a sales funnel tailored to your needs.

5. Could a post-purchase order fail to appear in the Shopify system?

Yes. During peak periods such as flash sales, Shopify’s system focuses on swiftly capturing orders, occasionally postponing the creation of orders for a seamless purchasing experience. As a result, post-purchase pages may not appear even if the request was made correctly.

If a post-purchase offer is not displayed, please note that the original order will proceed as usual.

6. If a customer accepts the post-purchase offer, will it generate a new order or be included in the original order?

Post-purchase offers are automatically included in the original Shopify order using Shopify’s edit order API. This ensures a straightforward process for eCommerce sellers and their customers, without the complexity of managing multiple orders or shipments.

7. What payment methods are supported for the Sales Funnel feature?

Post-purchase upsell makes it easy for customers to accept without entering payment details again. It works with Shopify’s supported payment methods like Direct Credit Processors, Shop Pay, and PayPal Express, Shopify Payments. 

However, it does not support other third-party payment methods that involve redirection to external websites or require additional authentication steps.

8. What is Sales Funnel pricing?

All plans can use the Sales Funnel, but with different upsell revenue limits:

• Free and Build Plans: Limited to $100 in upsell revenue per month. 
  • If revenue is under $100, it resets monthly. 
  • If it exceeds $100, the funnel remains active until the end of the billing cycle, but will stop working next month => Upgrade to Optimize plan to avoid interruption! 
• Optimize and Enterprise Plans: No revenue limit! You won’t pay any commission on your first $1,000 in revenue. Once you exceed that amount, a fee of $10 will be charged for every incremental $1,000 in revenue.
  • $0 – $1,000: No fee.
  • $1,001 – $2,000: $10 fee.
  • $2,001 – $3,000: $10 fee.