GemPages Sales Funnel & FAQs

What is an eCommerce Sales Funnel?

An eCommerce sales funnel describes the journey potential customers take from discovering your product to making a purchase. 

The funnel is divided into these key stages:

1. Pre-Sale Stage: After encountering an advertisement, customers are directed to a pre-sale page like an advertorial or listicle that promotes your product.
2. Sales Stage: Customers arrive at a product page containing all the necessary information for making a purchase decision.
3. Checkout Stage: Customers enter their details on this default Shopify page to complete their purchase.
4. Post-Purchase Stage: After completing a purchase, customers are shown upsell offers for related products.
5. Thank-You Stage: This final stage involves sending a thank-you message to customers.

While the checkout and thank-you pages are the default Shopify pages, the other stages can be customized using GemPages.

GemPages Sales Funnel is a feature designed to help eCommerce businesses create and optimize effective sales funnels within their Shopify stores. 

Here’s what it can help:

• Add and design post-purchase upsells/downsells.
• GemPages sales funnel allows you to customize up to two offers after payment is completed.
• Implement A/B testing with comprehensive metric reports, enabling sellers to fine-tune their pricing strategies.
• Optimize for desktop, tablet, and mobile devices.

How to Create a Sales Funnel using GemPages?

Step 1: Open GemPages Editor, go to the Sales Funnels section and click Create new funnel.

Step 2: Select funnel type

• For post-purchase optimization, select “Create Post-Purchase Offers”.

• To build a full funnel that covers every stage, just click “Create Full Sales Funnel”. 

For this example, we’ll go with Create Full Sales Funnel.

Step 3: Click on “Add Page” to create your sales page.

You’ll be taken to the GemPages editor where you can personalize your page.
Here, you have two choices:

Use existing page designs:
If you already have a sales page that works well for your funnel, you can simply use it.

If the template you select includes product sections, those sections will be added to your sales page and act as product triggers. If you don’t want to include them, simply uncheck the “Add product from selected template to sales page” option.

Step 4: Your sales page need at least 1 product to be published. Assign your products to this page. These products will be the triggers.

Step 5: For the upsell offer, click on “Add product“.

At this stage, you’ll have two options:

• Specific offers: Display an offer featuring products you manually select.
• Custom offers: Display an offer with products that meet certain conditions—personalized based on what’s in your store and in the customer’s cart.

For more details about dynamic offers, refer to this article: Sales Funnel – Dynamic Offer

Step 6: Customize the upsell page as desired.

The above is a step-by-step guide for setting up a sales funnel with GemPages. To activate the funnel, proceed with the following steps.

How to Activate a Sales Funnel?

Step 1: Choose to activate your funnel.

Step 2:  A notification will appear. Click Confirm Activation.

Step 3: Click on Go to Shopify Settings. Select GemPages as the Post-purchase page in Shopify settings.

Step 4: Check the sales funnel on the live page. 

How to Conduct A/B Testing?

A/B testing is crucial for optimizing your sales funnel because it allows you to compare different versions of your post-purchase offers to see which performs better. 

By testing variations, you can identify the most effective elements and make data-driven decisions to enhance your sales performance.

Here is how to conduct A/B Testing:

Step 1: Click “Create A/B Test” in a post-purchase offer. A duplicate of the post-purchase offer will appear.

Step 2: Edit Ver A and Ver B.

Step 3: Click on the settings icon to adjust the traffic distribution.

Step 4: Choose to start the A/B testing.

Step 5: Confirm to publish all pages for the A/B Testing.

How to Prioritize Your Sales Funnel?

Previously, the most recently activated funnel was automatically set as the highest priority. However, you now have full control to reorder and prioritize your funnels based on your preferences.

Step 1: Log in to your GemPages Dashboard.

Step 2: Navigate to Sales Funnels.

Step 3: Click on More options => Reorder Priority.

1. Manually Enter a Number: Input the desired priority number in the provided field to adjust the funnel’s position.
2. Drag and Drop: Click and hold the funnel, then drag it to the preferred position in the list.

Frequently Asked Questions (FAQs)

1. What are the differences between upselling and downselling?

Upselling is offering an additional product related to the customer’s recent purchase. Downselling, on the other hand, suggests a more affordable alternative when the customer declines the initial offer. 

With GemPages, eCommerce sellers can set up two layers of upselling or downselling before directing customers to the thank-you page.

2. Can I show an upsell offer on the Shopify Checkout page?

No. Due to Shopify’s limitations, an upsell offer cannot be displayed directly on the checkout page. However, you can use a third-party app to customize the Checkout experience.

3. How can I test my eCommerce sales funnel on a live page?

To test your eCommerce sales funnel, follow these steps:

• In Shopify Admin, create a product named “Test 1” priced at $1.
• Create another product named “Test 2” priced at $1 to use as an upsell offer.
• Create a sales funnel using GemPages. Assign “Test 1” to the sales page and “Test 2” to the upsell page.
• Publish the funnels. Publish your funnels and proceed with a test purchase to ensure everything works as expected.

For more details, read our article on testing eCommerce sales funnels on live pages.

4. Can you build a sales funnel for me?

Yes. You can schedule a meeting with us, and we will build a sales funnel tailored to your needs.

5. Could a post-purchase order fail to appear in the Shopify system?

Yes. During peak periods such as flash sales, Shopify’s system focuses on swiftly capturing orders, occasionally postponing the creation of orders for a seamless purchasing experience. As a result, post-purchase pages may not appear even if the request was made correctly.

If a post-purchase offer is not displayed, please note that the original order will proceed as usual.

6. If a customer accepts the post-purchase offer, will it generate a new order or be included in the original order?

Post-purchase offers are automatically included in the original Shopify order using Shopify’s edit order API. This ensures a straightforward process for eCommerce sellers and their customers, without the complexity of managing multiple orders or shipments.

7. What payment methods are supported for the Sales Funnel feature?

Post-purchase upsell offers are supported when customers use standard credit or debit card payments through the regular Shopify checkout flow—not through accelerated checkouts like Shop Pay, Apple Pay, or Google Pay. For more details, please refer to this article: GemPages One-Click Post-Purchase: Supported Payment Methods 

8. What is Sales Funnel pricing?

All plans can use the Sales Funnel, but with different upsell revenue limits:

• Free and Build Plans: Limited to $100 in upsell revenue per month. 
  • If revenue is under $100, it resets monthly. 
  • If revenue exceeds $100, the funnel remains active until the end of the billing cycle, but will stop working next month => Upgrade to Optimize plan to avoid interruption! 
• Optimize Plan: No revenue limit! You won’t pay any commission on your first $1,000 in revenue. Once you exceed that amount, a fee of $10 will be charged for every incremental $1,000 in revenue. Refer to this for more details:

• Enterprise Plan: No commission fee, forever.