What is an eCommerce Sales Funnel?
An eCommerce sales funnel is a term used to describe the journey potential customers take from prospecting to purchase. The main sales funnel stages include:
- Pre-sale stage: After seeing an advertisement, customers are directed to a pre-sale page, such as an advertorial or listicle promoting a product.
- Sales stage: Customers navigate to a product page displaying all the necessary information for making a purchase decision.
- Checkout stage: This default Shopify page is where customers fill in their information to complete the purchase.
- Post-purchase stage: Customers see post-purchase upsell offers for relevant products after completing one purchase.
- Thank-you stage: This is the final stage, where customers receive a thank-you message from the eCommerce seller.
While the checkout and thank-you pages are the default Shopify pages, you can customize the other pages using GemPages.
How GemPages Sales Funnel Works?
Understanding the advantages of sales funnels, GemPages introduces its Sales Funnels features with these key highlights to optimize your sales process:
- Add and design post-purchase upsells/downsells.
- Customize a second post-purchase upsell/downsell offer.
- Implement A/B testing with comprehensive metric reports, enabling sellers to fine-tune their pricing strategies.
- Optimize for desktop, tablet, and mobile devices.
How to Create a Sales Funnel using GemPages?
Step 1: Open the “Sales Funnels” section in the GemPages Editor and click “Create new funnel.”
Step 2: Select your funnel type. If you want to optimize the post-purchase stage specifically, click on “Post-Purchase Offers.” For a full sales funnel that includes all the stages mentioned, choose “Comprehensive Sales Funnel.” Then, hit “Next.”
Step 3: In the Triggers settings, select the products to add to the pre-sale pages at the start of the funnel. This step ensures your upsell offers appear when these products are purchased.
Once you’ve made your selections, click “Next.”
If you encounter difficulties building a sales funnel, feel free to contact us for comprehensive support.
Step 4: Choose your desired funnel template or start from scratch to design your funnel exactly as you want it.
After that, the funnel will show up.
How to Add Existing Pages to Funnels?
Step 1: In the funnel steps, click “Add Sales Page.” To add existing pages, click “Duplicate existing page”.
Step 2: Select the page you want to add. Note that this will be a copy, not the original. GemPages will create a duplicate and add it to the funnel.
Step 3: Click on the sales stage to customize the page in the GemPages Editor.
How to Create & Customize Post-Purchase Offers?
An upsell offer involves a seller persuading a customer to purchase a higher-priced item, an upgrade, or an additional product to increase sales revenue. This tactic aims to enhance the overall value of the transaction by recommending items that add value to the original purchase.
Here’s what you should do to create a post-purchase offer using GemPages Sales Funnel:
Step 1: Set up a sales funnel as described in the guide above. Click on “Add Upsell Offer” in the post-purchase stage, then choose to assign a product. You can choose to include all products or select specific ones.
Step 2: You have the choice to include either a single product or multiple products as your first offer. Customers will then have the choice to accept or decline this offer. Based on their decision, you can add another upsell or downsell to enhance your Average Order Value (AOV).
Step 3: Manually customize each upsell or downsell page, or use GemPages templates. With the GemPages editor, you can effortlessly personalize your post-purchase page using numerous elements designed specifically for the post-purchase stage.
How to Activate a Sales Funnel?
Step 1: Choose to activate a sales funnel. Then, a notification will show up. Click on “Go to Shopify Settings”.
Step 2: Select GemPages as the Post-purchase page in Shopify settings.
Step 3: Return to the funnel steps and activate the sales funnel.
Step 4: Check the sales funnel, especially the post purchase stage, on the live page.
How to Conduct A/B Testing?
Step 1: Click “Create A/B Test” in a post-purchase offer.
Step 2: A duplicate of the post-purchase offer will appear. Click on the settings icon to adjust the traffic distribution. You can also edit the post-purchase pages differently for this offer to analyze the results effectively.
Step 3: Choose to start the A/B testing.
Step 4: Confirm to publish all pages for the A/B Testing.
Step 5: Once the A/B testing has run for a while, review the analytics by clicking on the analytics icon. The time required to collect data will vary based on the amount of user traffic.
You can also select the winning version, which will make the less effective version no longer visible.
FAQs about GemPages Sales Funnel
For Funnels & Offers
1. What are the differences between upselling and downselling?
Upselling is offering an additional product related to the customer’s recent purchase. Downselling, on the other hand, suggests a more affordable alternative when the customer declines the initial offer. With GemPages, eCommerce sellers can set up two layers of upselling or downselling before directing customers to the thank-you page.
2. Can I show an upsell offer on the Shopify Checkout page?
No. Due to Shopify’s limitations, an upsell offer cannot be displayed directly on the checkout page. However, you can use a third-party app to customize the Checkout experience.
3. How can I test my eCommerce sales funnel on live page?
To test your eCommerce sales funnel, follow these steps:
- In Shopify Admin, create a product named “Test 1” priced at $1.
- Create another product named “Test 2” priced at $1 to use as an upsell offer.
- Create a sales funnel using GemPages. Assign “Test 1” to the sales page and “Test 2” to the upsell page.
- Publish the funnels. Publish your funnels and proceed with a test purchase to ensure everything works as expected.
For more details, read our article on testing eCommerce sales funnels on live pages.
4. Can you build a sales funnel for me?
Yes. You can schedule a meeting with us, and we will build a sales funnel tailored to your needs.
For Shopify Orders
1. Could a post-purchase order fail to appear in the Shopify system?
Yes. During peak periods such as flash sales, Shopify’s system focuses on swiftly capturing orders, occasionally postponing the creation of orders for a seamless purchasing experience. As a result, post-purchase pages may not appear even if the request was made correctly.
If a post-purchase offer does not display, please note that the original order will proceed as usual.
2. Are accepted post-purchase orders added to the original order or do they create new ones?
Post-purchase offers are automatically included in the original Shopify order using Shopify’s edit order API. This ensures a straightforward process for eCommerce sellers and their customers, without the complexity of managing multiple orders or shipments.
3. What payment gateway options are available?
Here’s a breakdown of payment options:
- Product page widgets and Pre-Purchase offers are added to your cart and can be paid for using any method available through Shopify Checkout.
- Post-purchase upsells make it easy for customers to accept without entering payment details again. They work with Shopify’s supported payment methods like Direct Credit Processors, Shopify Payments, Shop Pay, and PayPal Express.
- Thank You Page offers are paid for on the final checkout page using any payment method available through your Shopify checkout.
4. Can I customize post-purchase upsells for international sales?
No. If you’re selling internationally and your customer’s order is processed in a currency other than your main currency, or if duties are applied to the order, post-purchase offers won’t be possible due to limitations in Shopify’s checkout system.
Plan & Billing
GemPages Sales Funnel pricing details are as follows:
- Build Plan: No commission on upsell revenue from $0 to $100.
- Optimize Plan: 1% commission on upsell revenue from $100 to $5000.
- Enterprise Plan: Unlimited upsell revenue with no commission fee.
If you’re interested in learning more about powerful, user-friendly GemPages, feel free to explore the Help Center or get in touch with our delicate customer support via email or live chat.