What Is Post Purchase Upsells?
Post-purchase upselling refers to the strategy of presenting customers with additional offers immediately after they complete a purchase.
For Businesses:
- Increases Average Order Value (AOV) without disrupting the primary purchase flow.
- Provides an efficient way to maximize revenue from existing customers.
For Customers:
- Enhances their experience by offering complementary or valuable add-ons.
- Introduces them to products that elevate their initial purchase.
Proven Post Purchase Upsell Strategies
We have analyzed the latest UI/UX techniques and studied leading brands to uncover what makes a post-purchase upsell page achieve high conversion rates. Some businesses have reported upsell conversion rates as high as 28-30%, and achieving at least 10% is entirely within reach.
A successful post-purchase upsell page immediately communicates what the offer is and why it’s appealing, capturing the customer’s attention right above the fold. This approach ensures the offer is noticed and considered as soon as the purchase is completed.
1. Volume Discount Offer
Volume Discount Offers are highly effective because they capitalize on the customer’s existing trust in the product.
Offering more of the same product at a discounted rate, such as “Buy two more at 20% off,” can easily boost sales while providing customers with added value.
2. Buy One Get One (BOGO) Offers
Incentivize customers to purchase additional units by providing an irresistible deal, such as getting one item free. This not only increases the order size but also fosters a sense of getting exceptional value.
3. Add-On Offers
Add-on offers suggest complementary products that enhance the original purchase.
For example, after buying a camera, offering a discounted memory card or case can significantly improve the user experience while increasing revenue.
4. Mystery Box Offers
Add an element of excitement and curiosity by allowing customers to unlock surprise items at a discounted price. This type of offer engages customers emotionally and often results in higher take rates.
5. Sample Offers
Introduce customers to new products by offering them at a low price, which encourages exploration while increasing the likelihood of repeat purchases. This strategy is especially effective for products with high reorder rates.
6. Upgrade Offers
Allow customers to enhance their initial purchase by choosing a premium version for a small additional cost.
7. Subscription Upsell Offers
Subscription Upsell Offers turn one-time buyers into recurring customers by offering discounts or perks for subscribing.
8. Multiple Product Bundles
Allow the customer to choose their favorite offer out of a list of several. Just one click and the customer has added the offer to their order. No need to re-enter payment or shipping info.
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