How to Use Shopify Tags

What Are Shopify Tags?

In Shopify, tags are keywords or labels that you can attach to your products, customers, orders, draft orders, blog posts, and transfers. Tags aren’t visible to customers by default, but they play a powerful role behind the scenes to help you:

• Organize content more efficiently
• Filter and search quickly within your Shopify admin
• Create automated collections that display products with specific tags
• Segment customers for marketing campaigns
• Streamline order management

Think of tags as keywords or shorthand identifiers you assign to keep your store data structured and easy to navigate, especially as your catalog grows.

How to Add Shopify Tags (Step-by-Step)

Adding tags is straightforward, and you can do it whenever you create or edit an item. Here is the step-by-step process:

Step 1: Open the details page of the product, customer, order, draft order, blog post, or transfer you want to tag.

Step 2:  In the Tags section, start typing the tag you want to add.

• If it already exists, select it from the dropdown list.
• If it’s a new tag, Shopify will create it automatically for you.

Step 3: Click Save to apply the tag to your item.

It’s best practice to develop a consistent naming convention early on so tags stay organized as your store grows.

Using Tags Inside GemPages

Article Tag Element
Displays Shopify blog post tags directly on your pages. You can adjust the styling, hover effects, alignment, and SEO settings to match your design. 

Learn more here: Article Tag Element

Discount Tag Element
Part of the Product Module, this element shows discount details—such as percentage or fixed amounts—automatically pulled from your store’s tags.

Read the detailed guide here: Discount Tag Element