[V6] Instant Landing Pages

This article will give you an overview of Instant Landing Pages (ILP). It will also walk you through the basics of creating a mobile-optimized landing page with ILP.

Note: For optimal functionality, please ensure that you upgrade to GemPages version 7.

What is an Instant Landing Page?

Instant Landing Page (ILP) is a GemPages page type that specializes in building high-performance, mobile-optimized landing pages to boost users’ campaigns and increase conversion. The beta version of ILP was released on December 28th, 2022, and is available for all users on the Optimize plan or higher.

ILP hosts the front end separately from Shopify, thus optimizing load efficiency and minimizing the need for extra code. Thus, ILP only needs to synchronize with Shopify regarding products, collections, and blog posts. Shopify still manages payment, Checkout, and Order information.

Note:

ILP works as a stand-alone feature within GemPages. Landing pages created by GemPages are not linked to ILP and vice versa.
Pages created with ILP will not appear on the Shopify administrative dashboard.
An ILP-created page will have a URL like domain/page-name, with the /page-name section optional. The domain is hosted by ILP, not Shopify. You can also use sub-domains hosted by other providers.

Why do you need ILP?

According to a Google study in 2020:

53% of people will leave a mobile site if it takes more than three seconds to load.
A 0.1-second improvement in mobile speed increases conversion rates.

That being said, a responsive landing page is not enough anymore. Slow loading time and poor mobile performance will kill conversions. You need campaigns designed for mobile from the get-go. So, a mobile-optimized landing page is a must.

How to Use the ILP Feature in GemPages V7?

First, open the GemPages Dashboard. Then, choose “Create new page”.

Select the page type “Instant Landing Page”. Choose a pre-designed template or start from scratch to create your own.

Note: You can still use ILP elements without going through the onboarding steps below.

Now, click the flag icon to access the “Get Started” guide, which includes three steps:

Step 1: Insert Template from Library

This first step will always be checked as done. However, if you want to insert a different template, simply click on this step, then “Choose another template”.

Note: At any step in the process, you can hit “Next” to move on, then return to complete previous steps later.

Step 2: Import product from Shopify

If the data is imported successfully, a green notification will show up.

Step 3: Design with blank page

If you created a page using a template and followed all the steps above, you now have these options:

Keep content: Reserve the created page and continue editing.
Remove content: Permanently delete the created page and rebuild the page from scratch.

Important: There will be no backup if you choose the second option.

If you skipped the steps above, click “Remove content” to start with a blank canvas.

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How to Connect an Instant Landing Page with Shopify?

To link your Instant Landing Page with Shopify, just follow these four steps:

Create a Custom App
Configure the API
Obtain the API Token
Submit the Token

Our guide explains each step in detail in the GemPages Editor. Follow along, and you’ll have your Instant Landing Page connected in no time!

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