Sales Funnel Dynamic Offer

This article shows you how to utilize GemPages Sales Funnel Dynamic Offer feature to create personalized post-purchase offers that boost revenue and improve customer satisfaction.

What is Dynamic Offer?

Dynamic Offers allow you to set conditions for the products displayed on the post-purchase offer page, tailoring promotions to individual customer behaviors. For example:

Offer any product in Collection A priced over $1000.
Offer any product in the store but priced under $500.
Offer the most expensive or the cheapest product in the buyer’s order.

How to Use Dynamic Offer?

Step 1: Open the Sales Funnel

If you already have a sales funnel set up, select it and click Edit. Otherwise, create a new funnel.

Step 2: Click on Add product to edit the offer

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GemPages provides two offer types:

Specific Offers: Choose up to 4 specific products to showcase, each with unique discounts.

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Custom Offers: Dynamically display products based on conditions you define.

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If You Choose Custom Offers

Dynamic Offers allow you to set conditions that tailor your recommendations. Here’s how each condition works:

Types of conditions to setup	Status	How it works
1. Any product in the collection	Is Is not	If you set up “Any product in collection” is “Jan new”, any 4 products from this collection will be randomly displayed on the post-purchase page. If you set up Product in Collection is not “Jan new”, none of your product in this collection will be displayed at the post-purchase offer pages.
2. Any product price	Is greater than Is less than Is equal to Is not equal to Is greater than or equal to	Fill in your benchmark price.
3. Specific product	Is Is not	Choose the specific product(s) to be displayed (or not) on the post-purchase page.
4. *Product in order	Is the most expensive Is the cheapest	Offer the exact product contained in the order with the most expensive or the cheapest price.

Additional Conditions

“AND” Conditions: Products must meet all criteria to appear in the offer.

“OR” Conditions: Products need to meet any one of the criteria, offering broader flexibility and random selection from eligible items.

Step 3: Design Your Post-Purchase Offer Page

After setting your conditions, click Edit Page to open the GemPages Editor. The familiar drag-and-drop interface makes it easy to design an engaging post-purchase page.

Note: Some components are fixed to align with Shopify rules. For more details, refer to this article.

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