How to Create a Landing Page with Email Subscription on GemPages

Before you start

Before adding an email subscription form, make sure you have a landing page set up.

• If you haven’t created one yet, refer to this article for detailed instructions. 
• If you prefer to convert your homepage or product page into a landing page, check out this article.
  

GemPages provides two built-in elements to collect email addresses on your landing page:

How to add an Email Subscription Form to your landing page

Follow these steps below to add an email subscription form to your landing page built with GemPages:

Step 1: Access GemPages Editor

Navigate to the GemPages Dashboard > Pages, and locate the landing page that you want to customize to open the editor.

Step 2: Add an element to your landing page

• From the left sidebar, enter the element’s name into the search bar. 

• Then, simply drag and drop the element into the desired spot on your page.

Step 3: Customize the form settings

After adding the element, you’ll have a few customization options to make it work for your needs:

• Action After Submit: Choose whether the user stays on the landing page or is redirected to another URL after submitting their email.
• Success Message: Customize the message that appears after the user successfully submits their email (e.g., “Thank you for subscribing!”).
• Error Message: Edit the error message that will appear if there’s an issue with the submission (e.g., “Please fill in all required fields.”).

Tips for Higher Email Sign-Up Conversion

Collecting emails is just the first step. The real challenge is convincing visitors to sign up.

Here are a few CRO best practices you can apply directly inside GemPages:

• Add a clear headline above the form (e.g, “Join our newsletter for 10% off”).
• Offer a lead magnet (e.g, discount, freebie, early access).
• Add trust badges or “No spam” notes near the form.
• Keep the form short and simple, as the fewer fields, the better (e.g, just email, or email + name is often enough).
• Optimize for mobile: Make sure the form is mobile-friendly.

FAQs

1. How do I link an email sign-up to my landing page?

You can do this directly inside GemPages by dragging a Newsletter or Contact Form element onto your landing page. These elements are fully functional and don’t require third-party apps to collect email leads.

2. What happens to the emails collected through the form?

By default, they’ll be sent to your Shopify customer list. You can also integrate GemPages with email marketing apps (like Klaviyo, Omnisend, etc.) for advanced automation.

3. Can I redirect users after they submit their email?

Yes. In the form settings, under “Action After Submit”, choose Redirect to URL and enter your custom link (e.g., thank-you or a special offer page).