What is a blog post?
For an online store, a blog post is a standalone publication or journal that includes short posts or articles about the store’s products, services, or any related subjects. Blog posts are organized by their publish date and you’ll often find them having a separate comment section for reader-author interactions.
It’s no secret that blog posts are a centerpiece of an e-Commerce marketing strategy: They help you establish brand identity, connect with your audience, boost SEO (Search Engine Optimization) so your store ranks higher in search results, and generates more organic traffic, ultimately wins you more sales.
Shopify already provides the ability to create and publish blog posts. With GemPages, you can now perfect the design and take it to the next level.
Create a blog post with GemPages
Step 1: Go to Dashboard > Blog Posts, you will see all your blog posts. The ones that are not originally created in GemPages will be labeled “From Shopify”.
Step 2: Click the “Create New Page” button to start a new blog post.
Step 3: You can choose to either create a blank blog post with the "Create New Page" button or select a prebuilt template from the list.
Step 4: A new window will appear prompting you to name your blog post and choose to show/hide Header & Footer.
Once you are done, please click the blue “Create” button to create your new blog post.
Design your blog post
Designing a blog post is just as simple as any other page with GemPages.
You can drag and drop multiple elements onto your page, adjust their sizes, colors and positions until the perfect look is achieved.
When designing a blog post, you have access to 5 more exclusive elements. These start with a “(A)” in their name and are all child elements of the Article List module.
- (A) Title: Displays the title that the article comes in
- (A) Excerpt: Add an excerpt of content as a preview to your blog post.
- (A) Content: Add content as a description preview for your blog post.
- (A) Image: Adds an image as an article banner. Fully customizable.
- (A) Date: Inserts the date the article was published.
The sample blog post below is to show you just what you can achieve by incorporating 3 key elements: Article List, Image, and Row in just under 10 minutes!
Publish your blog post
After you have finished designing your blog post, click “Save” to save the blog post, or click “Publish” if you would like to bring the page to your live store right away.
Add thumbnail image and tags
Every blog post has to have a thumbnail image (also known as a featured image). This image represents the blog posts in a blog list, and when shared on any platform.
Follow these steps to update your blog posts thumbnail image:
Step 1: Go to Shopify Admin > Online Store > Blog posts and select your blog post.
Step 2: On the editor page, click on the Featured image section on the right-side toolbar and upload your image.
Step 3: Hit “Save”.
On the same editor page, you can see the Tags section underneath the Featured image section, on the right-side toolbar.
Add tags to your blog posts to organize them by category or subject. Customers can click tags to find other blog posts in the same category. When a customer searches for a tag in your online store, matching blog posts will appear in the search results. Enter tags, separated by commas, in the Tags field. Tags can have up to 255 characters.
Tags help you organize your blog posts by category or subject. Customers can click on a tag to find all other blog posts in the same category. This also helps when customers search for a tag in your store, matching blog posts shall appear in the search results
Fill in your tags in the Tags section and separate them by commas.
Link Menu items
To link your blog post with a Shopify Menu item, follow the instructions in this article.
There you have it! Albeit not being one of the direct sales channels, there’s no denying that blog posts play a big role in driving up your conversion rate, and with GemPages, you have all the tools you need at your fingertip to design a beautiful blog post that will surely capture your audience’s attention at the first sight.