Instead of just adding the product to the shopping cart, you can immediately redirect customers to the checkout page right after they click on Buy It Now. This is a well-known tactic to win sales fast and effectively.
Below are the steps for you to create a Buy It Now button.
Step 1: Go to the GemPages Dashboard, select your page and enter the Editor.
Step 2: In the Editor, select the (P) Cart Button element
Step 3: Under the Settings tab, enable Ajax Cart.
Step 4: Select More Settings > Checkout tab.
Step 5: Edit the Button Text field and change it to “Buy It Now”, or whichever text you prefer to fully express the meaning of the button.
Step 6: Hit “Save” and “Publish” to push the changes to your front store.