How to improve your store's on-page SEO

This article will walk you through all the options to improve the Search Engine Optimization (SEO) of your store on both Shopify and GemPages.

SEO settings on the Shopify admin

Shopify allows you to edit the Title and Meta description of your pages - two crucial elements for on-page SEO.


A Title is a summary of a webpage that appears at the top of the browser window and the search engine results page. It is essential for search engines and searchers to determine the relevance of a page to the query.


A Meta description is a short description of your page content that will display along with the Title and the URL on the search results page. Although Meta description isn’t a direct ranking factor in SEO, it significantly impacts visitors’ click-through rate (CTR). 

 

Edit the store's Title and Meta description

It's recommended to keep the Meta description under 160 characters. It is the maximum number to not be cut off when displayed on the search results page.

From your Shopify Admin > Online Store > Preferences, enter your preferred text into the two fields "Homepage title" and "Homepage meta description."

 

Edit the pages' Title and Meta description

Shopify will auto-generate a preview of your page listing on search engines, so be sure to check it!
  • For product pages and collection pages:

Step 1: From your Shopify Admin > Products navigate to All products or Collections, and select your preferred one.

 

Step 2: In the Search engine listing preview section, click “Edit website SEO.”

Next, input your Page title and Meta description for your product page in the fields. Hit “Save” when finished.


 

  • For other pages:

Step 1: From your Shopify Admin > Online stores > Pages and select your preferred page.


Step 2: In the Search engine listing preview section, click “Edit website SEO.”

Next, fill in the Page Title and Description fields. Hit “Save” when finished.

 


 

SEO settings on GemPages

Please be noted that pages created by GemPages will become Shopify’s native pages once you publish them. Therefore, they will inherit the SEO settings from your  Shopify admin.

On the other hand, we also provide other SEO tools that will help you rank higher.  

Edit your sub pages' Title, URL Handle, and Meta description

Step 1: From the GemPages dashboard, select Sub Pages from the left sidebar. Open your chosen template to edit.


Step 2: After editing the page, hit “Publish.” There will be an open window for entering the Title (Template Name), URL handle, and Meta description


Step 3: Click “Publish” when finished.

 

Set Heading tags

Also known as header tags, Heading tags are ranked in order of importance from H1 to H6, with H1 usually being the page Title. Heading tags improve your pages' readability and SEO.


From the GemPages dashboard, open a template to edit. You can quickly locate the Heading element on the left sidebar of the Editor, under the Base section. Drag & drop the element to any position you prefer.


 

When clicking on the element, you will find its configuration options in the left sidebar. Under the Title Tag section, you can select the Heading tag from H1 to H6 from the drop-down menu.

Be noted that search engines only take into account H1 and H2 heading tags.

Set Alt texts for your images

The alternative text helps to make your website more accessible to the visually impaired. It also allows the search engines to crawl better and rank your website. Here is how you can add the alt text for the image uploaded to GemPages.


From the GemPages dashboard, open a template to edit and locate the Image element on the left sidebar of the Editor, under the Base section. Drag & drop the element to any position you prefer.

 


 

When clicking on the element, you will find its configuration options in the left sidebar. Scroll to the Alt Tag field and input the alt text for your image. 

For product images and featured images, you will need to set the alt tag from your Shopify Admin. Check out the detailed guide on Shopify on how to do so. 

That's it! You are all set. If you're interested in learning more about the powerful and user-friendly GemPages, feel free to explore the Help Center or get in touch with our dedicated customer support via email or live chat.


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