This feature is available on the Business and Advanced plans. The limit is two campaigns for the Business plan, while Advanced users can enjoy 20 campaigns per store at a time.
How to create an A/B testing campaign
Step 1: From the Gempages Dashboard, click on “A/B Testing” from the left sidebar and select “Create New Campaign.”
Step 2: There will be a pop-up for you to enter the campaign's name. Hit “Next” when finished.
Step 3: After that, there will be an opened window to show you a list of pages you created previously. Select the Original page and then the Variation page.
Click on “Create” when finished.
Step 4: Next, you will see the summary of the A/B testing campaign you’ve just created. Hit “Start campaign” when finished with all the configurations.
If you want to test the 2 product templates, you will need to assign the product for one template and set it as the Original page. Another template will be set as the Variation page with no product assigned.
To know more about the product assignment, please refer to this article.
Configure the Campaign Settings
The Original and Variation page will share the same URL.
Test Duration (days)
In this section, you can choose the duration of the campaign.
Step 1: From the campaign summary, hit the Settings button.
Step 2: Adjust the duration of the campaign and click “Save.”
Step 1: From the campaign summary, hit the Pencil icon.
Step 2: Use the slider or enter the number to adjust the percentages. Select “Save” when finished.
Hit the Eye icon to preview the page, and select the three-dot icon to perform more actions, including rename, edit, or duplicate page.
You can see the status of your campaign in this section.
- On hold: The campaign hasn't started or is being paused temporarily.
- Running: The campaign is running.
- Completed: The campaign has finished its test duration.
To enable GemPages to collect the data for the report, you will need to connect GemPages with Google Analytics first. After that, you can check the report from Google Analytics by clicking on the Report button.
The campaign report lists out the traffic weight, followed by six key metrics as below:
- Unique Users: Represent an aggregate of pageviews from the same user during one session (i.e., the number of sessions during which that page was viewed one or more times).
- Pageviews: The total number of times a page is loaded in the browser (including reloads).
- Add to Cart: The total number of times the Add to Cart button is clicked
- Add to Cart rate: The total number of Add to Cart divided by the total number of Unique Users.
- Conversions: The total number of successful transactions (purchases).
- Conversion rate: Calculated by dividing the total number of Conversions by the total number of Sessions. (*)
(*) Google defines the Sessions metric as a group of user interactions (known as ‘hits’) with your website recorded in a given time period. A session typically consists of all the interactions a user has with the website. For example, if a customer spent five minutes on a website and visited two pages, triggered a couple of events, interacted with a social element, and completed a transaction, then all these actions would be counted as 1 session. You can check for sessions by going to your Google Analytics Dashboard > Audience > Overview.
That’s how you can use the A/B testing to test the potential of each variation to make data-driven decisions that ensure a positive impact. If you have any difficulty taking these actions, please let us know directly via email & live chat to have them answered!