In GemPages, Landing Page (previously named Subpage) represents stand-alone pages under the Online Store section in your Shopify Admin. When a new page is created in the Dashboard using Landing Page, it will show up in Shopify Admin > Online Store > Pages as well. Therefore, the Landing page can be used to create other functional pages such as About Us, Contact Us, Legal page, Collection list page, etc.
There is no limitation to what pages you can build: If you need a stand-alone page, choose Landing Page. We’ll go over a few pages that can be built from the Landing page.
About Us Page
The purpose of the About Us page is to familiarize customers with your store and provide a sense of transparency by informing them of general information about your business. By revealing more of your organization to visitors, you’ll effectively shorten the seller-shopper distance, gain more customers’ trust, and thus increase the chances of successful conversion.
Another must-have page. The Contact page (also called Contact Us page), is the page where you lay out all contact information and channels and make it accessible to customers in the easiest manner. Along with that, it’s recommended that you redirect customers to a Thank-you page after form submission, to reassure them that the form has been submitted, as well as to provide additional information on the next steps or estimated waiting time.
The Contact Form element can be used to create a Contact Us page.
For detailed instructions on how to create an FAQ page using the Landing page, check out this article.
Coming Soon Page
Think of the Coming soon page as a way to warm customers up before your actual launch. This is an opportunity for you to gain quality leads and improve brand awareness with the help of customers amplifying your reach by sharing your page.
Here are some elements that should be included on a Coming soon page:
- An attractive and attention-grabbing headline explaining what’s coming and when
- A form to collect email addresses or registrable waitlist
- A contact point in case customers would like to know more about the launch
- Social media sharing buttons: Encourage visitors to help you spread the word.
Collection List Page
See this article for step-by-step instructions on how to create a Collection list page.
Track My Order Page
Allowing customers to track their orders has become the norm of e-Commerce freight management. Order tracking allows your customer service team to spend more time handling important matters. Furthermore, when customers can easily keep track of their online order status, the shopping experience is also improved and they are far more likely to order again from you in the future.
In the next section, we’ll show you the next step to do to link your landing page to your store.
Link your page to your store
After publishing your freshly designed page, the next step is to link it to your store. You can either link your page to your store’s header/footer section or link it via a button or text on a page.
To link your page to the header or footer, see this article.
To learn your page to a button, check out the introduction of the Button element. If you would like to hyperlink your page to a piece of text, follow this article instead.