[V6] Different Pages You Can Create Using the Landing Page

In this article, we’ll take a look at some other page types that can be created using the Landing page in GemPages.

If you’re looking to learn more about landing pages, we’ve prepared an article to arm you with all you need to know, from what a landing page is, how many types of landing pages are there, to tips to create a high-converting landing page using GemPages, check out this article.

In GemPages, Landing Page (previously named Subpage) represents stand-alone pages under the Online Store section in your Shopify Admin. When a new page is created in the Dashboard using Landing Page, it will show up in Shopify Admin > Online Store > Pages as well. Therefore, the Landing page can be used to create other functional pages such as About Us, Contact Us, Legal page, Collection list page, etc.

There is no limitation to what pages you can build: If you need a stand-alone page, choose Landing Page. We’ll go over a few pages that can be built from the Landing page.

About Us Page

The About Us page is a staple of any business. This is where you provide customers with information about your business, specifically who is involved, what services/products you offer, how long your business has been around, your vision, and possibly long-term goals. It is also recommended to have contact information or links to the Contact Us page on the About Us page.

The purpose of the About Us page is to familiarize customers with your store and provide a sense of transparency by informing them of general information about your business. By revealing more of your organization to visitors, you’ll effectively shorten the seller-shopper distance, gain more customers’ trust, and thus increase the chances of successful conversion.

Contact Page

A typical Contact page should contain a brief description of why, when & how customers can contact you, an estimated response time, a contact form, phone numbers, representative/support email address, and possibly links to your store’s social media accounts (Facebook, Twitter, Instagram, etc.).

Another must-have page. The Contact page (also called Contact Us page), is the page where you lay out all contact information and channels and make it accessible to customers in the easiest manner. Along with that, it’s recommended that you redirect customers to a Thank-you page after form submission, to reassure them that the form has been submitted, as well as to provide additional information on the next steps or estimated waiting time.

The Contact Form element can be used to create a Contact Us page.

FAQ Page

As the name stands for Frequently Asked Questions, an FAQ page works as an information hub on your website that stores answers to all common concerns about your products or services. An organized and regularly-updated FAQ page is beneficial for an Online store, contributes as a valuable link in your conversion funnel, and goes a long way in upping your sales.

For detailed instructions on how to create an FAQ page using the Landing page, check out this article.

Coming Soon Page

The Coming soon page can be short and to the point, relying all on the stunning graphic to do the work, or it can serve as a detailed sales page that gets customers going, making them feel like they cannot wait for your launch.

Think of the Coming soon page as a way to warm customers up before your actual launch. This is an opportunity for you to gain quality leads and improve brand awareness with the help of customers amplifying your reach by sharing your page.

Here are some elements that should be included on a Coming soon page:

An attractive and attention-grabbing headline explaining what’s coming and when
A form to collect email addresses or registrable waitlist
A contact point in case customers would like to know more about the launch
Social media sharing buttons: Encourage visitors to help you spread the word.

Collection List Page

A collection list page lays out all of your collections, allowing customers to faster categorize and browse through the entirety of your store.

See this article for step-by-step instructions on how to create a Collection list page.

Track My Order Page

GemPages makes it easy for you to integrate third-party solutions that provide the ability to generate order tracking codes onto your page. So you can configure the app from outside, and then integrate the order tracking code input field into GemPages using the Liquid element.

Allowing customers to track their orders has become the norm of e-Commerce freight management. Order tracking allows your customer service team to spend more time handling important matters. Furthermore, when customers can easily keep track of their online order status, the shopping experience is also improved and they are far more likely to order again from you in the future.

Legal Pages

A lot of legal pages can also be built using the Landing page. A few examples are Shipping information, Refund/Return Policy, Privacy Policy, Terms of Service, Terms of Sale, Terms of Use, Cookies, Partnerships/Affiliate, etc.

In the next section, we’ll show you the next step to do to link your landing page to your store.

Link your page to your store

After publishing your freshly designed page, the next step is to link it to your store. You can either link your page to your store’s header/footer section or link it via a button or text on a page.

To link your page to the header or footer, see this article.
To learn your page to a button, check out the introduction of the Button element. If you would like to hyperlink your page to a piece of text, follow this article instead.

That’s it! Check out more of our articles here.