GemPages Page Types and What to Check Before You Publish

You built a page in GemPages, clicked Publish, and opened your store, but the old design is still showing.

In most cases, nothing is broken. The page may already be published, but Shopify is still using its original template.

The reason is simple: not all GemPages page types go live in the same way. Some replace an existing Shopify template, while others are standalone pages with their own URLs.

Before publishing, it is important to know which page type you are working with and what happens after you publish it.

This article explains the five GemPages page types, how each one is used, and what you need to do to make sure shoppers see the page you built.

Overview of GemPages Page Types

When you create a new page from GemPages Dashboard > Pages, you can choose from five page types. Each one is designed for a different part of your store.

Home Page

The Home page is the main entry point of your storefront and is usually the first page new visitors see.

Use a Home page when you want to create a brand-focused storefront experience and control how shoppers are introduced to your store.

Common content includes:

Hero banners
Featured collections
Best sellers
Promotional sections
Trust signals and social proof

A Home page is designed to replace your Shopify theme’s homepage, so it belongs to the group of pages that use a Shopify template.

When to use it: Use a Home page when you want to redesign the main homepage of your store.

Product Page

The Product page controls the layout of an individual product’s detail page.

It can include the key information shoppers need before purchasing, such as:

Product images
Product title and price
Product variants
Product description
Add to Cart
Trust and conversion elements

You can use one Product page design across your store, or create a design for specific products.

For example, you may use a general product template for most of your catalog while assigning a different template to a specific product or product group.

A Product page replaces the product template used by Shopify, so it belongs to the group of pages that use a Shopify template.

When to use it: Use a Product page when you want to customize how shoppers view and interact with your product details.

Collection Page

The Collection page controls how shoppers browse a group of products.

A collection page can combine your product grid with additional content that helps shoppers understand and navigate the collection.

Common content includes:

Collection banners
Product grids
Collection information
Promotional sections
Navigation and filtering elements

A Collection page replaces the collection layout provided by your Shopify theme.

When to use it: Use a Collection page when you want more control over how a collection is presented and how shoppers browse its products.

Landing Page

A Landing page is a standalone marketing page that is not tied to a specific product or collection.

Unlike Home, Product, and Collection pages, a Landing page does not replace an existing Shopify template. It is published at its own URL.

Landing pages are useful when you need a focused page for a specific campaign, audience, or marketing goal.

Common use cases include:

Paid advertising campaigns
Seasonal promotions
Product launches
Lead capture
Advertorials
Campaign-specific offers

Because the page is standalone, you can send shoppers directly to its URL from ads, emails, buttons, or other marketing channels.

When to use it: Use a Landing page when you need a dedicated marketing page that is separate from your store’s standard Home, Product, or Collection templates.

Blog Post Page

A Blog Post page controls the layout of an individual blog article.

Use it when you want to create a consistent or customized reading experience for your blog content.

Common use cases include:

SEO articles
How-to guides
Educational content
Brand stories
Other long-form content

A Blog Post page is different from a Collection or Product page because it is tied to an individual article rather than a product catalog or collection.

It does not replace a Shopify template in the same way as a Home, Product, or Collection page. After publishing, the article is available through its blog URL.

When to use it: Use a Blog Post page when you want to customize the layout of individual Shopify blog articles.

Learn how to create a new blog post

Preview, Publish, and Set as Default

These three actions have different purposes:

Action	What it does
Preview	Lets you check how the page looks before making it live
Publish	Makes the GemPages page live on Shopify
Set as Default	Tells Shopify to use the GemPages page instead of its existing Home, Product, or Collection template

So, Publish does not always mean that the page is the one shoppers will see.

For Home, Product, and Collection pages, Shopify also needs to know that your GemPages page should replace the existing template.

For Landing and Blog Post pages, no default setting is required because they have their own URLs.

How GemPages Pages Go Live

GemPages pages go live in one of two ways.

1. Pages that replace a Shopify template

Shopify already provides standard templates for your homepage, product pages, and collection pages.

GemPages lets you replace these templates with your own designs. For these page types, publishing the page is only the first step. You also need to tell Shopify which GemPages page should be used instead of the original template.

This applies to:

Home
Product
Collection

The publishing flow is:

Build → Publish → Set as Default or Assign → Check your store

2. Pages that have their own URL

Landing pages and blog posts work differently. They do not replace an existing Shopify template.

Instead, each page is published as its own page or article with its own URL.

This applies to:

Landing
Blog Post

The publishing flow is:

Build → Publish → Make sure shoppers can access the page

With this distinction in mind, you can choose the right page type and understand what needs to happen after publishing.

How to Make Your GemPages Page Live on Your Store?

Publishing your page is only the first step. To make sure shoppers can see the page you built with GemPages, you may need to take an additional step depending on the page type.

Follow the instructions below to see what you need to do for each page.